Introduction of the Main Courses

Code: 11220129 An Introduction to Art Credits:2 Teaching Hours per Week: 2
Content: The course is an optional course explaining general rules of the art and supervising artistic practice by the use of theories. It aims at revealing the rules of artistic theories and the basic clues of the artistic creation by the use of plain language and simple Contents.


Code11220103 An Introduction to Design Credits:2 Teaching Hours per Week per Week: 2
Content:The course offers the basic knowledge of theories, types, modeling expressions, design esthetics and design creations of the modern design, and provides a rationale of the major subjects study and the future development.


Code11220103 Design History Credits:2 Teaching Hours per Week per Week: 2
Content:The course offers the origin, reason and development of modern universal design, and an overall look on main design schools, organizations, designers and there wooks.


Code21220114/ 21220115 Drawing I/II Credits: 2/2 Teaching Hours per Week per Week: 2/2
Content:The course offers systematic theory teaching and effective assignment practices to cultivate correct observational techniques and help students master various basic techniques of tune drawing, structure drawing, precision drawing and sketch for realistic painting. It also promotes the abilities of observation, generalization, expression, artistic culture and appreciation, and provides a favorable foundation for the major subjects study and the future development.


Code21220100/21220101 Color I/II Credits: 2/2 Teaching Hours per Week per Week: 2/2
ContentThe course helps students comprehend the notion of color, the theories and the rules of color tone formation, and the internal relation between color and image, color physiology and color psychology through the systematic comprehension and the scientific assignment training. Through training, it helps students differentiate the artistic forms from the natural forms, change from the colorific natural forms to the artistic forms, master the basic skills of still-life painting, scenery paining, painting color and decorative color. 

Code: 21220143/ 21220144 The Basics of Decoration Credits: 2/2 
Teaching Hours per Week per Week: 2/2
ContentThe course offers the forming theories and forms of black and white graphic patterns, including the modeling, organizing and designing of graphic patterns, as well as the technical characteristics, the drawing skills and the function and application of decorative patterns. It teaches the modes, the characteristics of decoration modeling, decoration coloring, decoration composition of a picture, as well as the drawing skills and the material application of coloring decorative patterns, and promotes decorative aesthetic judgment and the structure and order ability of the students to master the design patterns.


Code21220104/ 21220105 Design Constitution I/II/III Credits: 2/2
Teaching Hours per Week per Week: 2/2 
ContentThe course offers basic elements of plane formation, the characteristics, the qualities and the rules of two-dimensional, color and three-dimensional Formation to cultivate and promote the students' abilities of abstract generalization, modeling, aesthetic appreciation and synthesis application.


Code2(35)1220061/2/3/4Computer Patterning I/II/III/IV Credits2/2 Teaching Hours per Week: 2/2
ContentThe course aims at cultivating the synthesis capability of the students’ design expression and application in the computer art, and provides the study of FREEHAND design software, PHOTOSHOP design software, PAGEMAKER typesetting software. It gradually helps the concept and aesthetic judgment penetrate into the students’ future professional study and practices.


Code31220120 Graphic Creation Credits:2 Teaching Hours per Week per Week: 2
ContentGraphic creation is a basic course in the field of art design profession. It focuses on the change of the cognition of matters, the way of thinking and the concept of design from the perspective of creative thinking. It attaches most importance to creative thinking, moves from objective analysis to subjective expression, representational thinking to abstract thinking, explores in depth the visual language of graphic design, pursues the design creation instead of pure decorative beauty, establishes a close relation with the profession, and sets up a favorable foundation for professional design.


Code31220146 The Character and Layout Design Credits:2 Teaching Hours per Week: 2
ContentThe course introduces briefly the evolution of the Chinese characters, the writing rules of the standard font, and provides the exercises on the character font and on the exclusive-use character font mainly the titles with characters, which establishes the character design foundation for package design, Bindings design and advertising design. It mainly teaches writing rules of the standard font, the principles and techniques of anamorphic design, as well as basic requirements and guidelines for the character design. To study and understand the concepts and principles of the Layout design, the regulation for its judgment, the basic flat-surface technical operating ability and appreciation for the flat-surface design.


Code: 41330046 Package Design Credits:3 Teaching Hours per Week: 3
Requisites: The character and layout design, the graphic creation 
Content: learn the basic knowledge of classification, function, formation、production of package design, strengthen the student abilities of comprehension to package design craft and its printing、production and sales.


Code: 31220098 The Advertisement and Poster Design Credits:2 Teaching Hours per Week: 2
Requisites: The character and layout design, the graphic creation 
Content: This course is a professional required one for the students of advertises, students mainly study the design of the propaganda material such as newspapers and magazines, sample etc., carry on the analysis of excellent posters related design and flat-surface advertisement fulfillment, know the development trend of flat-surface advertise and its design.


Code: 31220050 The Logo Design Credits:2 Teaching Hours per Week: 2
Requisites: The character and layout design , thegraphic creation 
Content: This course studies the art manifestation and the form, designs of the marking and its regulation and techniques of symbol designs, and set the thought of this marking designs from the famous brand strategy, ||Try hard to help the student understand the function, the trend of its development.


Code: 31330099 VI Design Credits: 3 Teaching Hours per Week: 3
Requisites: The logo design, the character and layout design 
Content: This course studies the VI classification, Contents, form, characteristic, the foundational factor and their application, student can complete the design creation that the sense of vision of visual identifies independently.


Code: 41220133 printing and Bindings Design Credits:2 Teaching Hours per Week: 3
Content: This course emphasizes on developing the students abilities of design printing, figures printing, digital printing, and traditional and contemporary printing and their application in a specific way, Let students know the first step of printing technical process and form basic technical ability of computer layout and Bindings Design.


Code: 41220141 Art and Design Arrangement Credits:2 Teaching Hours per Week: 2
Content: Be familiar the relevant provision of Art Arrangement and Design Arrangement and the Chinese and Foreign Art and Design Laws(the trademark laws etc). Learn contents of the Art and Design plan and manufacture that related cultural context and matters needing attention through analysis of typical case.


Code: 31220112 Photographs Credits:2 Teaching Hours per Week: 3
Content: Be familiar with the basic knowledge of photograph and its characteristics; learn the working principle, the structure, the function, the device, the technique of camera.


Code: 41220133 printing and Bindings Design Credits: 2 Teaching Hours per Week: 3
Content: This course emphasizes on developing the students abilities of design printing, figures printing, digital printing, and traditional and contemporary printing and their application in a specific way, Let students know the first step of printing technical process and form basic technical ability of computer layout and Bindings Design.


Code31220146 The Character and Layout Design Credits: 2 Teaching Hours per Week: 2

Content:The course introduces briefly the evolution of the Chinese characters, the writing rules of the standard font, and provides the exercises on the character font and on the exclusive-use character font mainly the titles with characters, which establishes the character design foundation for package design, Bindings design and advertising design. It mainly teaches writing rules of the standard font, the principles and techniques of anamorphic design, as well as basic requirements and guidelines for the character design. To study and understand the concepts and principles of the Layout design, the regulation for its judgment, the basic flat-surface technical operating ability and appreciation for the flat-surface design.


Code11220103 Design History Credits: 2 Teaching Hours per Week per Week: 2
Content:The course offers the origin, reason and development of modern universal design, and an overall look on main design schools, organizations, designers and there wooks.